Lights in Alingsås announces 2017 theme
(Sweden) - Peanuts company designs graphics for 2017 'Emotions’ theme.
The theme for this year’s Lights in Alingsås festival is Emotions.
“I really don’t know if any theme has ever felt this exciting,” said project leader Angelica Larsson.
With six months left before Lights in Alingsås, when the whole town is illuminated in the dark of a Swedish autumn, the theme of this year’s festival has been announced. The visiting lighting designers and their students now know what they are to work with in their workshops – and it allows for any number of interpretations, because this year, they will be focusing their energies on emotions.
‘‘We were playing around with different themes but this one struck us like a bolt of lightning from a clear blue sky. It just felt right,” added Larsson.
She says that this is one of the most open themes they have ever had and expects a lot from this year’s participants, and their exploration of the theme.
‘‘Perhaps it’s so exciting because it creates so many opportunities. After all, there are thousands of different feelings to explore, and I can imagine that these will include both intensely positive feelings, and tears. I have a very good feeling about the coming year,” she added.
This year, the Peanuts company has designed the graphics illustrating the theme. It shows a face registering different emotions behind one word, Emotions.
‘‘I think it feels spot on. We’ll all feel different emotions when experiencing this year’s light installations and it’s hard to find a more expressive medium than the human face. That’s where emotions are easiest to recognise,’’ said Margaretha Stenmark, lighting designer at Alingsås Energi and project leader of the Lights in Alingsås workshop collaboration.
This year’s lighting designers have now learned what they have to work with, and have started the process of creating the most emotional light trail ever. Larsson and the Lights in Alingsås team have many ideas about complementary events.
“We think that the theme can open the door to many other interesting contributions. We have discussed whether we should bring in people from the world of psychology, perhaps have different evenings dealing with different types of emotions. We’ll see. We have lots of ideas and would like to hear many more from people who work directly or indirectly with emotions,’’ concluded Larsson.
Contrac Lighting announce merger with High Technology Lighting
(UK) - Anne Shone, Graham Kemp and Thomas Holgeth bring over 30 years’ lighting industry experience to new partnership.
UK lighting providers Contrac Lighting and High Technology Lighting have officially announced their plans to merge businesses, creating one larger, more secure, lighting manufacturer, with over 100 years’ experience collectively, providing lighting solutions across almost every sector.
Both businesses have always believed firmly in the importance of UK manufacturing; therefore, both will now operate out of Contrac’s recently-improved facility in Goole, East Yorkshire. This will allow High Technology to benefit from a dedicated in-house manufacturing process, meaning not only a more efficiently delivered and competitive range of standard luminaires, but also the capability to easily produce bespoke solutions.
“Contrac Lighting has always had a close working relationship with High Technology Lighting so bringing the two companies together under one banner was always an aspiration we held, so myself and Kelvin are delighted that this has now happened and are excited about the future with Graham and Thomas on board,” said Anne Shone, Managing Director of Contrac Lighting.
Contrac Lighting’s Shone will continue in her role as managing director, working closely with High Technology Lighting directors, Graham Kemp and Thomas Holgeth. All three have been involved in the lighting industry for over 30 years and, in that time, have built solid reputations for themselves, individually, and for their respective companies.
While the two companies have operated in different sectors, and aimed to fill different needs within the industry, both have addressed the need for high-quality, sustainable solutions and, in recent years, have placed a particular focus on developing highly-efficient luminaires.
“The synergy offered by our two companies coming together, is truly exciting, and stands us in an excellent position to continue to deliver to our wide customer base, not only an expanded product and service, but also the usual eye on innovation and design, in response to client needs, trends and new technology,’’ added Holgeth, Director of High Technology Lighting.
By combining the knowledge and experience of each company, and incorporating the best ideas, procedures and practices from both, this joint venture is sure to guarantee many more years of success for all those involved at both Contrac Lighting and High Technology Lighting.
www.contrac-lighting.co.uk
www.hightechnologylighting.com
Join Delta Light, Dean Skira and mondo*arc editor in Milan
(Italy) – In a series of Design Talks, Delta Light will invite guest designers to present their new product design concepts, followed by an insight into their work and philosophy.
Held at the Palazzo Crivelli, Brera Design District, on Thursday April 6, Julian Weyer from CF Moller will present from 5-6pm, followed by Dean Skira of Skira Architectural Lighting from 6.15-7.30pm, moderated by mondo*arc editor Paul James.
To register your interest in any of the Delta Light talks register here and use code MONDOARC
Samsung Electronics completes acquisition of HARMAN
(USA) - Samsung acquires parent to Martin Professional - provider of lighting solutions for theatre and architectural applications - in $8b deal.
Samsung Electronics has announced the completion of the previously announced acquisition of Harman International Industries, Incorporated (HARMAN).
The automotive and consumer electronics company has been purchased by Samsung in a deal worth approximately eight billion dollars in cash.
First revealed in November, the deal follows action taken last year from HARMAN shareholders who filed a class-action fiduciary duty lawsuit against HARMAN’s CEO Dinesh Paliwal and the company’s board members, claiming that the deal was “flawed and undervalued”.
However, under the terms of this merger agreement, HARMAN stockholders will receive $112.00 per share in cash. The completion follows the satisfaction of all conditions to the closing of the transaction, including approval of the transaction by HARMAN stockholders and receipt of all necessary regulatory approvals in the United States and certain foreign jurisdictions.
Even though Samsung now owns HARMAN, the company will continue to be run as a stand alone Samsung subsidiary. It will still have its own board of directors, which will have Young Sohn, the President and Chief Strategy Officer of Samsung Electronics, as its chairman.
Furthermore, HARMEN CEO Paliwal will continue in his role, and all of the company’s workforce and facilities will be retained, along with all of its its consumer and professional audio brands.
“This is a historic moment for us. The close of this transaction opens the door to create substantial growth opportunities and deliver greater benefits for customers worldwide,” said Sohn.
“We see transformative opportunities in the car – and a future which seamlessly connects lifestyle across automotive, home, mobile and work. Samsung’s and HARMAN’s leadership in these spaces perfectly positions Samsung to be the preferred partner to our OEM customers. In addition, bringing together HARMAN’s iconic audio brands and capabilities paired with Samsung’s leading display technologies will deliver enhanced audio and video experiences to consumers and professional end markets. And most importantly, we are enthusiastic about our common vision, the similarities in our culture of innovation, and the added value we can create for customers. We look forward to working with all of HARMAN’s employees to execute on our vision.”
“We are excited to have completed the transaction, which provides compelling cash value to our stockholders, benefits our customers and provides new opportunities for our employees,” said Paliwal. “Samsung shares our commitment to our customers and our culture of speed, innovation and execution. Samsung provides HARMAN with the scale, platform and complementary technologies to accelerate growth and extend our global market leadership in automotive, smart audio and connected technologies. Recognising the importance of partnerships in an increasingly connected world, particularly in automotive, we are poised to leverage our combined teams and resources to produce even greater value for our customers. Working closely with automakers and other technology companies, Samsung and HARMAN will define – and drive – the future of automotive.”
Although Samsung’s purchase looks to increase its presence in the automotive industry, the collateral acquisition of Martin Professional could enable the South Korean multinational to further develop its IoT lighting operation.
Earlier this year, Samsung has shown commitment to IoT lighting with the launch of a smart lighting module to simplify and improve connectivity in IoT lighting applications.
With this in mind, the eight billion dollar deal could be a sign that the technology giant sees IoT as a major part of its future business strategy.
Interestingly, Mats Karlsson, who worked for Martin Professional for many years and is now managing director and partner of his own firm, Intendor AB, commented: ‘‘Samsung -$300b in sales - buys HARMAN - $8b in sales who in turn owns Martin - $200m in sales. Martin products represents 0.07% of Samsung sales. This deal is all about consumer and automotive. Samsung, by their admission, needed a short-cut to the buoyant automotive electronics market and HARMAN’s automotive division is a leading player there. The pro-AV side of HARMAN - JBL, Crown, Soundcraft, Martin, AMX, and more - is just a collateral acquisition. Time will tell if the professional brands will stay or be sold off, but I suspect Samsung is in no rush to decide on that.’’
In connection with the completion of the transaction, HARMAN’s common stock will cease trading prior to market open on 13 March 2017 and will be delisted from the New York Stock Exchange.
www.harman.com
www.samsung.com
www.martin.com
Chauvet celebrates new Mexico facility
(Mexico) - Over 100 guests join Albert and Berenice Chauvet at new office, warehouse, service centre and showroom launch.
Chauvet Mexico recently celebrated the grand premiere of its new office, warehouse, service centre and showroom facility. The company has been busy meeting the increasing demand for its products among dealers and rental houses.
Chauvet, headquartered in the USA, is a global manufacturer of professional luminaires, truss and related equipment, fulfilling the needs of various industry sectors. Chauvet has four main brands: CHAUVET DJ, CHAUVET Professional, ILUMINARC and TRUSST.
Albert Chauvet, CEO of Chauvet, expressed his gratitude for these accomplishments to Carlos Zamora de Martino, General Manager of Chauvet Mexico, and the entire Chauvet team at the ceremony.
“The hard work, enthusiasm and talent that so many people have devoted to Chauvet Mexico has been remarkable,” he said. “We know that the tremendous results that we have achieved in Mexico the past year could not have been possible without contributions from so many people, and we deeply appreciate their efforts.”
Over 100 assembled guests representing dealers and production houses joined Albert and Berenice Chauvet at the grand premiere festivities, which featured a buffet dinner, speeches and DJ entertainment.
Another highlight of the evening were two lightshows: one from CHAUVET Professional, designed by well-known LD “Chucho” Guevara, and the other from CHAUVET DJ, designed in house. After each show, guests were invited to interact with the designers and have individual fixtures that were used in the show run independently.
“The shows were not only entertaining, they were a great learning experience,” said Berenice Chauvet, Vice President of Chauvet. “Most importantly, this event was about people. Seeing the quality of the people at Chauvet Mexico and the quality of our customers, we can’t help but feel good about our future in this wonderful country.”
Lights in Alingsås reveals 2017 workshop heads
(Sweden) - Nine new workshop heads visit Alingsås ahead of Swedish light festival’s 2017 edition.
This year’s lighting designers and workshop leaders recently visited Sweden to prepare for the 2017 Lights in Alingsås festival. They are nine experienced design professionals from almost every corner of the world - Australia, Spain, Mexico, the Ukraine, France, Norway and Sweden.
“It’s here in Alingsås that my career in lighting really took off, so it feels great to be back,” said James Wallace from Australia.
“After my visit in 2005 my career as a lighting designer really took off, and since then I’ve done a lot of exciting things. So I’ve got a lot to thank Alingsås for, and then of course it’s a great festival in a really nice town. You can certainly say that I’m glad to be back,” added Wallace.
The theme of this year’s festival won’t be announced until later this spring, but already the nine designers are here to get an idea of how this year’s workshops will function, and receive some advance information so they can start to fire up their creative processes.
“We’ve made a beginning and naturally, it feels great. As I’ve said before we’ve got some front runners with us this year and I’m expecting some great results,” commented project leader Angelica Larsson.
This year’s lighting designers are as follows:
James Wallace, Australia
James Wallace is one of this year’s most well-known and experienced lighting designers. Back in 1979 he gained qualifications in lighting design from the Regency Institute in Adelaide, Australia.
His first year at Lights in Alingsås was 2005 when he was a team leader, but he has also paid other visits to the festival in different capacities.
Wallace has held many positions at membership, representative and board levels, for various lighting design organisations, including the PLDA (Professional Lighting Design and Application). He has many years of experience and is one of Australia’s most respected names in lighting design, not least because he has initiated training programmes in the subject.
Lara Elbaz, Spain
Normally, Lisa Elbaz works in Madrid as director of the Master’s programme in lighting design at the Institute for European Design.
As a workshop leader her experience is extensive and impressive, including time spent at lighting festivals in Mexico, Greece and the highly-regarded Architectural Lighting Institute in Lyon. Even if she is a well-known name in the world of lighting design in Europe, this is the first time that Elbaz is acting as a workshop leader for Lights in Alingsås.
Louis Lebrun, Canada
Lebrun is not a stranger to Sweden, as he studied lighting design at KTH in Stockholm. He left the capital in 2007, and since then has done a number of things and been commissioned by various exhibitions and projects. He also has several prizes under his belt, including the Live Design Excellence Award for his contribution to “The Wall of Sound” in Switzerland in 2012.
Miguel Angel Calanchini, Mexico
Miguel Angel Calanchini is one of Central America’s most interesting lighting designers and his work has attracted much attention during his almost twenty-year career in the field. He has received a prize at the prestigious darc Awards, and addressed international lighting conferences.
Birgitte Appelong and Mats Bergström, Norway
The exciting Appelong and Bergström duo come from Norway, where Bergström has made a name for himself in lighting musicals, shows and other types of events. He can be said to be one of the most experienced lighting designers in this area in Scandinavia today. He and Appelong will work together to create interesting lighting ideas for this year’s Lights in Alingsås festival workshop. Appelong has a background in interior design along with twenty years of experience in lighting design, and has specialised in compositions consisting of both natural and artificial light. What all these years of experience will result in on this year’s Light Trail, we can as yet only imagine.
Veronica Chernets, Ukraine
Veronica Chernets is Ukrainian but now lives and works in Australia. She has previously managed the lighting design team at LedLife in Kiev and has been employed on a number of different lighting projects and installations, including work for the international airport at Kharkov. She gained her qualification in lighting design in 2004 and is a name to watch for the future. This is the first year she is participating in the Lights in Alingsås festival.
Simon Malmström and Magnus Almung, Tengbom architects, Sweden
The only entirely Swedish team this year consists of Simon Malmström, light designer and Magnus Almung, architect. Working as a team their work complements each other’s, and their joint experience is impressive. Both work for Tengbom architects in Gothenburg and they are both previously acquainted with Alingsås.
Every October since 2000, world leaders in lighting design have come to Alingsås, Sweden, to light up central parts of the town. The facades of cold, anonymous buildings are transformed into warm, colourful surfaces while lakes can become futuristic landing strips. These new light oases create inviting new places for town’s people - and tourists - to meet.
The town of Alingsås is in full swing during the festival and in recent years Lights in Alingsås has resulted in over 85,000 visits to the town in October. Lights in Alingsås is an important international meeting place for light designers, students and businesses. Alingsås Municipality runs the festival project, while partners Sparbanken Alingsås, Alingsås Energi, FABS and Alingsåshem make the festival possible.
CLUE competition winners announced
(France) - Third edition ‘One For Light, Light For All’ receives over 331 project entries from 64 countries.
For the third edition of its international lighting design competition, the Community Lighting for The Urban Environment (CLUE) invited design students and emerging professionals to reflect on the personalisation of public spaces through lighting solutions.
The competition received over 331 projects from 64 countries, marking this a record year in participation for the CLUE. Selected by an international jury of seven industry professionals, this year’s winners represent the innovative nature, intelligence and diversity of this year’s submittals.
This year’s top three projects are as follows:
First Prize – Collective Polyphony (Ireland)
The first prize of $5,000 was awarded to Andras Dankhazi (Ireland) for his project Collective Polyphony. The project aims to restore life at an abandoned oceanic shore in Dublin by planting multiple touch controls to generate light and translate, in real-time the tidal level, temperatures, strength, height of waves and ever-changing seascape. This network of lighting forms a connection between land, sea and people in true polyphony.
Second Prize – Shape-Shifting Lights (Iran)
Mina Saadatfard, Zahra Haghi and Hamid Peyro from Iran were awarded second prize of $2,500 for their project Shape-Shifting Lights, which seeks to create a conceptual public installation that could be altered and changed by people according to their need for a concentrated lighting. The structure is a flexible and re-producible urban artefact, which acts both as furniture and personalised lighting installation.
Third Prize – WheelLight (Spain)
The Spanish duo composed of Helena Trias and Samuel Laguarta were awarded the third prize of $1000 for their project WheelLight. Their proposition brings light where darkness is the main character - particularly in disadvantaged rural areas - with a playful light wheel. The transformation of a cyclic movement, a dynamo and a light-emitting diode would brighten inhabitant’s daily lives. Powered solely by the user, it offers light to many.
The next edition of the CLUE Competition will be announced in September 2017. To learn more about the winning projects, don’t miss the upcoming interviews with the winners, which will be posted on the Philips Lighting Blog in April and May 2017.
www.cluecompetition.com
www.lighting.philips.com
EARPRO starts distributing Visual Productions in Spain and Portugal
(Spain) - Concluded during ISE, distribution agreement will make Visual Productions products accessible to lighting designers, project houses and systems integrators.
EARPRO has announced an agreement to distribute Visual Productions lighting control range in Spain and Portugal.
Established in 1988, EARPRO is a distribution company specialising in leading technology namely for the systems integration, retail, Audio Visual, rental, installation, broadcast and commercial lighting markets in Spain and Portugal.
Recognising the need to supply the latest technology for utilisation within their customers markets, EARPOR saw a gap in their distribution product range for a high end standalone / solid-state lighting controller; A gap that is filled by the Visual Productions lighting control range.
Visual Productions is a Netherlands-based lighting control manufacturer. They specialise in intuitive cross-platform software and solid-state hardware, which excels in supporting a large suite of protocols for systems integration. The products are designed for specific use in the architectural, fixed installation, theme-park, cruise ship, retail, entertainment venues, museum, club and hotel markets.
Account manager responsible for Iberia, Maarten Donath, is excited about this new partnership: “I was thrilled by EARPRO’s skilled team - they made an extremely professional impression and are supporting all major installation companies across Spain and Portugal. The company have already started supplying our products to the hospitality market in Iberia.”
EARPRO has a skilled technical team in place for servicing its customers needs, which is actively working to make the Visual Productions products accessible to lighting designers, project houses and systems integrators. Throughout 2017, EARPRO will host a series of technical workshops that will allow potential users to experience for themselves the benefits of specifying and working with Visual Productions lighting controllers.
The full range of Visual Productions lighting controllers is available from stock at EARPRO.
www.earpro.es
www.visualproductions.nl
Arup Product Design and iGuzzini extend LED lighting range
(Italy) - View LED lighting collection extended to provide greater range of high performance lens spotlights.
Launched last year by global engineering and consultants Arup and lighting manufacturer iGuzzini, the range provides advanced energy efficient lighting solutions for museum, retail and architectural applications. The lights deploy opti-linear technology to eliminate the multi-shadow effects associated with LED lighting and provide energy savings of up to 81%.
Revealed at Euroshop, the new range includes both round and square spot lights with interchangeable opti-beam lens technology. They are designed to provide greater flexibility for precise light emissions and glare control, particularly important in galleries and museums. The Arup product design team has also focused on reducing the visual impact of the fittings and LED convertors installed.
Stephen Philips, Senior Product Designer at Arup said: “We have challenged each other to push the boundaries of linear, reflector and lens-based LED technologies. Our aim is to improve people’s experiences at museums, retail spaces and offices, whilst making significant energy savings.”
Adolfo Guzzini, President of iGuzzini said: “Thanks to our collaboration with Arup, we’ve developed innovative new products unique in terms of performance and quality in their respective applications.”
Barco in discussions over sale of High End Systems to ETC
Wim Buyens, Senior Vice President of Barco’s Entertainment division, commented: “For Barco, the envisioned divestment of its lighting activities is in line with its strategy to sharpen the focus on its core activities. We believe joining forces with ETC would enable High End Systems to realise its full business potential, while providing ongoing support and opportunity development for its customers, and we appreciate ETC’s commitment to maintain High End’s operations in Austin and fully support the development of High End’s products.”
Fred Foster, ETC CEO commented today: “ETC has been executing a strategy to grow our company. We want to offer our employee-owners opportunities for greater personal success and continue to give our customers innovative products and services. We see adding HES to the ETC family as an opportunity for both of those things. Our plan is to continue High End operations from their current location in Austin, TX. High End products like the Sola family of LED automated fixtures, Wholehog consoles, and Axon media servers are innovative tools for the live-events industry. Our intention is to make the investments needed in order to restore these products and the High End brand to market-leader status.”
Foster continued: “We place a high value in not only the High End products, but also the employees that will join our ETC family with the completion of this acquisition. Both companies have similar core values when it comes to innovation and I know working together will be a great success.”
More information will be announced in the coming weeks.
www.barco.com
www.etcconnect.com
Glamox turns 70
(Norway) - Reflecting on decades of development, Glamox looks to the future and adjusting to new trends in lighting market.
This year Glamox celebrates its 70th anniversary. Over the decades Glamox has developed from a small Norwegian company to an international group with 1,300 employees and a global presence.
Today, Glamox is a supplier of lighting to the world's marine and offshore markets, and a significant supplier to the professional building market in Europe. The annual turnover in 2015 was 2.500 million NOK. The Glamox Group owns a range of lighting brands including Glamox, Aqua Signal, Luxo, Høvik Lys, Norselight and LINKSrechts.
Light management systems
CEO Rune Marthinussen expects Glamox to continue the rapid development which has characterised the last decades.
“We have handled the adaptation to LED very well and we now offer our customers lighting solutions that provide better light quality, lower energy consumption and lower maintenance costs. But we will continue to develop and adjust to new trends in the market,” commented Marthinussen.
Marthinussen is pointing to light management systems as a business opportunity Glamox will exploit fully over the next few years. “Efficient control of LED lighting will increase productivity, provide a better working environment and reduce energy consumption even further for our customers.”
New technology
Focusing on automation and new technology has been a very important part of the Glamox success.
“We have invested in robots and automated the manufacturing process as much as possible,” explained R&D Manager Odd Thorvik. He has seen a rapid development cycle in his years in the company. From calculators in the 70s to the current use of 3D printers and more advanced robots and machines.
Thorvik works in Molde, Norway, where the largest Glamox factory is situated.
‘‘The machines we use here to manufacture the luminaires are also constructed by Glamox. Glamox is the only company in the world that uses this much automation. Other lighting manufacturing companies use more manual labor. This is an advantage that has kept us competitive,” added Thorvik.
Red Dot award
Over the years, product design has become increasingly important to Glamox. Hence the company now develops its products in close cooperation with renowned designers from all over the world. One example of this is the freestanding luminaire Linea which was designed by the Swedish designer duo Oskar Daniel and Emil Marklund. Linea received the Red Dot Award in 2016.
Glamoxation
Glamox was founded in 1947 by the Norwegian civil engineer, scientist and inventor Birger Hatlebakk. While teaching physics and chemistry to university students, Hatlebakk was privately experimenting with electrochemical processes. He discovered a method for electrochemical surface treatment of aluminium, which he called glamoxation. (From the Norwegian words glatt-matt-oxydert). This process he initially used for various industrial purposes. The lighting company Glamox was founded when Hatlebakk realised how the glamoxation process could be used to manufacture efficient aluminium reflectors for powerful luminaires.
Glamox made a number of important acquisitions from the 1980’s onwards, including Høvik Lys, Norselight and Aqua Signal, with Luxo being acquired in 2009. Through acquisitions and expansion production and assembly now takes place at a number of factories in Norway, Sweden, Estonia, Germany, Canada and China.
Philips Lighting and Globus prove coloured lighting boosts supermarket sales
(Germany) - Pilot in German supermarket Globus used coloured LED lighting to increase sales by 6% and traffic at store's promotional area by 15%.
Philips Lighting and Globus, a major grocery retailer in Germany, have measured the positive effects of lighting in a joint research project. In collaboration with German Research Center for Artificial Intelligence DFKI and EIT Digital, a series of experiments were conducted at the Globus supermarket in Saarbrücken to study the impact of different combinations of coloured lighting on sales and customer behaviour. The results showed that using coloured uplights together with Philips StoreWise lighting system helped increase sales while enabling energy savings of up to 75% compared to conventional lighting.
For the experiment, researchers spent two months testing different lighting conditions at the supermarket's 180m2 promotional display area that was equipped with Philips StoreWise and Philips LED lighting. Three settings were tested: the store's uniform overhead lighting, regular spotlights and a combination of spotlights with pastel coloured uplights.
The study showed that the most effective setting for enticing shoppers was using spotlights with pastel coloured uplights that led to a 6% increase in sales of goods from the promotional area. The same combination of coloured lights created the best stopping power for the promotional area and increased customer visits by 15%, compared to the standard store lighting. When conventional lighting was replaced by spotlights alone, 7% more customer visits occurred.
‘‘Adding soft pastel colours to highlight products is a potential game-changer for the retail industry. For the first time research has shown that different lighting conditions can affect shopper behaviour and drive increased store revenues,’’ said Gonneke Gros, Segment Lead Food and Large Retail, Philips Lighting. ‘‘With new lighting systems like Philips StoreWise and Philips' indoor positioning system, we anticipate retailers to analyse sales and traffic data within their store in real-time and adjust the lighting conditions to optimise sales.
Retailers have traditionally lit stores using uniform, white, overhead lighting. The research showed that the 58 spotlights used in the experiment strengthened the appearance of products by increasing contrast. Adding coloured uplighting (aimed at the ceiling) as well, helped differentiate the promotional zone and make it more visible from far away.
Norbert Scheller, Store Manager at Globus supermarket in Saarbrücken commented: ‘‘As a retailer, to stay ahead of the competition, you have to create a multi-sensory environment and a 'wow-factor' in your stores. Working with Philips Lighting has helped us realise the immense potential lighting can have and we have successfully been able to create triggers to direct our customers to promotional areas in our store and to inspire them in new ways.’’
This new study reaffirms earlier findings from Philips Lighting research showing that soft pastel colours make customers feel happier and more comfortable when shopping, while saturated colours increase stress levels.
