(USA) – Acuity Brands announces commercial availability of lighting-based indoor positioning services from newly acquired ByteLight.
Retailers keen to communicate more effectively with shoppers can now use LED lighting to do so. Lighting-based indoor positioning services take advantage of LED lighting as a vehicle for embedded technology that can assist in the delivery of digital content to shoppers at a retail location who opt into a retailer’s loyalty app.
These new services support a variety of applications that can boost customer loyalty and revenues for a retailer, while reducing operating expenses. Acuity Brands’ new ByteLight services are being piloted with several customers, including a large US retailer.
“Retailers are seeking better uses of technology to engage consumers at the point-of-purchase location, and indoor positioning services are proving to be the best approach,” said Steve Lydecker, Acuity Brands Lighting Senior Vice President of Applied Integrated Solutions. “Our ByteLight Services, together with our LED luminaires powered by our award-winning eldoLED drivers, will deliver the full LED promise of quality of light and energy-savings as well as provide retailers with the ability to connect digitally with their customers.”
The ByteLight services for indoor positioning have allowed the addition of Bluetooth low energy (BLE) technology to the recently licensed capability of the Lumicast Visible Light Communication (VLC) technology from Qualcomm Atheros, a subsidiary of Qualcomm Incorporated.
“Qualcomm Atheros’ mission to deliver ubiquitous location in all environments aligns with the services platform developed by Acuity Brands,” said Dr Cormac Conroy, Vice President of Product Management, Qualcomm Technologies. “Acuity has clearly demonstrated its leadership and commitment to LED-based indoor positioning solutions, and we are pleased Acuity has incorporated the Lumicast technology in its solution.”
This week in New York City, Acuity Brands and eldoLED are showcasing ByteLight services with embedded VLC and BLE technology at Lightfair International, the architectural and commercial lighting trade show and conference.