(Sweden) – Fredrik Hellberg has been named as the new Head of Light Bureau, the company has announced.
An experienced business leader with a deep knowledge in sales and understanding client needs, Hellberg has previous experience from being part of the management team at Sweden-based architect firm Koncept – another design brand in the AFRY portfolio.
Hellberg spent 10 years at Koncept, leading big projects and creating value through good design, among which were several projects with Light Bureau. He will take on the new role on 7 November, leading a team of around 80 lighting designers and engineers across Scandinavia and the UK.
At the same time, Light Bureau is strengthening its international business with Paul Traynor leading international business development. Traynor will continue as Country Manager in the UK and drive Light Bureau’s international presence to become an even stronger competitor on the global market.
“I am happy to see Fredrik return to AFRY in this new capacity,” said Helena Paulsson, VP and Head of the Architecture and Design offer at AFRY. “His experience within leadership and business development will be the perfect fit for Light Bureau.
“I would also like to thank Paul Traynor, who has done a fantastic job of heading Light Bureau through a demanding two years, and I am confident that he will successfully continue leading growth in existing as well as international markets.”
Hellberg added: “I have always been impressed by Light Bureau, home of some of the most skilled individuals in a relatively young, developing industry, and I look forward to working with the best.”