(UK) – Architectural LED lighting brand Anolis, part of A Robe Business, has appointed Eloise Reed as its International Specification Manager.

Based in the UK, Reed will represent the Czech-based manufacturer across international and domestic markets, which will include streamlining the design support and tender processes for clients, and boosting the Anolis profile within the architectural lighting community.

Reed brings a broad and diverse background in lighting design and specification, having worked across live performance, museums, architecture, and high-end visual environments. Her new role will also involve fostering connections between Anolis and the wider Robe Group, strengthening brand cohesion across the group’s premium lighting solutions.

Reed’s career began in Australia where she studied at the Western Australian Academy of Performing Arts (WAAPA) and gained hands-on experience lighting events in non-traditional venues. Her early work included lighting design for raves and warehouse parties, alongside technical roles at rental houses and theatres in Melbourne.

Reed’s background work with complex lighting control systems, museums and galleries aligns with Anolis’ emphasis on bespoke and sustainable lighting solutions for built environments, urban and other public spaces, and is described as a great asset to the Anolis team.

Reed comments: “There is a lot of interesting work to be done and a great team of people in place to whom I look forward to collaborating with as we take the brand to the next level.”

She feels this is “a highly opportune time” to be part of the Anolis journey, as the true potential of its current and developing LED lighting products plus the synergy and crossover between the Robe Group’s other brands starts to play out.

www.anolislighting.com