(Germany) – This year the retail lighting partner BÄRO is celebrating its 50th anniversary – and the company is looking to the future with optimism.
Founded in October 1967, BÄRO can look back on half a century as a family-owned company – something that is not commonplace in today’s fast-paced world. But Dr Sandra von Möller and J. Manuel von Möller, the married couple who have managed BÄRO since 2004, are focusing less on looking back nostalgically and more on future strategies.
Everything started 50 years ago with an idea that has been an integral part of BÄRO’s brand DNA ever since: offering lighting for food products that makes their freshness and quality visible. This resulted in close-knit partnerships with customers from the food production and food trading sectors that expanded to include further areas of the retail industry. Today, BÄRO luminaires illuminate premises ranging from individual stores to supermarkets, chain stores, small-scale manufacturers, outlets, shops, boutiques, specialist or lifestyle retail formats.
LED technology has revolutionised the lighting industry in recent years. BÄRO has been a part of this revolution, placing a clear focus on LED. In addition to the wide range of designs, power ratings and light distribution patterns BÄRO also offers a wide range of LED spectrums for its luminaires: from standard light colours to colour-intensifying and product-specific light colours, for example for meat products, bread and bakery products, fish or fruit.
The company’s leitmotif of “Fresh Light for Fresh Products”, and its clear, fresh implementation is not only understood and valued in Germany and Europe, but also in North America, Asia, Africa and Australia, where BÄRO operates with subsidiaries and distribution partners as a project partner and system supplier. The development of new markets worldwide is an integral part of the company’s growth strategy.
Fifty years after the foundation of the company, BÄRO’s presentation is now fresher than ever: a company that is both down-to-earth and open-minded, that combines the long-term prospects of a family-owned company with the speed of a modern network structure – from the supply chains that integrate suppliers for maximum customer satisfaction and highly specialised companies throughout Europe to management and staff that are committed to values such as diversity and responsibility for the environment and society.