(Europe) – Aubrilam to be French Bega location, will also continue as independent brand.
Bega has announced that it has acquired the majority stake of its French partner company, Aubrilam.
The luminaire manufacturer has already maintained a successful system partnership with Aubrilam and its street furniture solutions made of wood, for almost a decade.
As the future French Bega location, Aubrilam will remain present in the market as a brand with an independent product portfolio, with the same number of employees. Soufyane Miloudi will remain as Aubrilam’s Managing Director, with Turki Badeed remaining as partner.
“The expected further urbanisation with the establishment of leisure-focused lifestyles in growing cities will increase the demand for high-quality street furniture,” said Heinrich Gantenbrink, Managing Partner of Bega. “Wood as a very sustainable, natural material will play a major role in this, along with convincing lighting solutions.”
Gantenbrink added that the acquisition of Aubrilam was a logical step in this regard: “The philosophy of both companies that only extraordinary quality, as well as the durability of the products, are acceptable was the basis of our partnership. Now we are bringing this previous success story together under one roof.”
Soutyane Miloudi, Managing Partner of Aubrilam, added: “Our brand has been established in the market since 1978. Since the beginning almost a decade ago, our structured cooperation with Bega has grown very fruitfully. Now we are going to take the next step together.”