(Europe) – Cemdag Lighting Group, an expert in interior and exterior technical lighting, has acquired Noral from Scandinavian Aura Light as part of an ongoing investment and expansion into Europe.
Noral was founded in 1948 by Knut Eng in Orje, Norway. As of its establishment, it has made a strategic expansion by continuing its international incorporation, marketing and logistics operations. Working with world-renowned designers and award-winning design offices to reflect the Scandinavian approach to the design processes, Noral continued to develop its production activities for quality-oriented special lighting fixtures and decorative lighting poles for the needs of cities.
Since 2014, Noral, which was owned by Aura Light, has tended to serve premium product segments by producing lighting fixtures suitable for places where usage conditions are difficult with the slogan “made in Scandinavia”.
At the signing ceremony, held in Stockholm at the end of May, all Noral property belonging to Aura Light was acquired by Cemdag Lighting Group with the signatures of CEO Peter Mannhart and CFO Marie Lantz on behalf of Aura Light, Chairman of the Board İbrahim Süha Cem, Vice Chairman of the Board of Directors Tahir Süheyl Cem and CEO Sina Cem on behalf of Cemdağ Lighting Group.
Aura Light CEO Peter Mannhard said of the move that Cemdag Lighting Group has the right conditions to drive the Noral business forward: “We are happy to have agreed with a company that can keep a well-established brand like Noral as the market leader. I am sure that as a result of the relevant acquisition, Cemdag Lighting Group, which is an expert in interior and exterior lighting, will develop and strengthen the Noral with its knowledge and expertise in its field. It feels safe to leave such a recognised brand in good hands. I look forward to following Noral’s expansion in Europe.”
Cemdag Chairman of the Board of Directors, İbrahim Süha Cem, added that he sees great potential and value in taking over Noral: “We are proud to take over such a well-established brand as Noral, which has been operating in the Scandinavian region for 74 years. Noral is an important brand that has also undertaken serious projects in the Middle East as well as Europe, that produces city lighting fixtures positioned in the upper segment, bringing the Scandinavian design approach to the fore.
“As Cemdag Lighting Group, we have been producing products of similar quality for years, but we continue our activities mostly in Western Europe. We have been following Noral admiringly. With this acquisition, we will position Noral’s headquarters in Germany to continue our work for the Scandinavian and western European markets. We look forward to creating new areas and increasing our brand awareness in our activities on smart poles, street/road luminaires, and tunnel luminaires for the premium product segment in Europe and Scandinavia.”