Chris Burridge joins SGM as EMEA Account Manager
(UK) – SGM Lighting has announced the appointment of Chris Burridge as EMEA Account Manager.
With nearly 25 years of experience in sales, operations, engineering and sales leadership within the lighting industry, together with a mechanical engineering degree from Brunel University, Chris brings a wealth of knowledge and a proven record to this key role.
Burridge’s extensive network of lighting specifiers, and integrators – combined with a strong understanding of global markets – positions him to make an immediate and meaningful impact. Based in the UK, he will play a vital role in strengthening SGM’s presence and visibility across the EMEA region.
“We’re excited to welcome Chris to the team,” says Leif Orkelbog-Andresen, Global Sales Director at SGM Lighting. “His background in manufacturing, distribution, and systems integration enables him to support our clients both technically and commercially. We are confident that his expertise, enthusiasm and proactive approach will resonate strongly with our partners.”
Burridge joins SGM at a dynamic time in the company’s evolution. Following its acquisition by Golden Sea, SGM is positioned to deliver its solutions by combining Golden Sea’s advanced production capabilities with SGM’s R&D and innovation hub in Denmark.
“It feels like an exciting time to join SGM,” Burridge adds. “The brand has a strong heritage of pioneering lighting solutions for architectural and entertainment applications. With a clear roadmap and ongoing commitment to innovation, I’m excited to support our clients and help bring their creative visions to life.”
As EMEA Account Manager, Burridge will execute SGM’s sales strategy, adopting a customer-focused approach, while leveraging his deep technical knowledge and solution-oriented mindset. His extensive relationships across all facets of the lighting community will open new opportunities for SGM in high-profile architectural, entertainment, and commercial projects.
