Cook appointed to drive Lighting Reality’s global expansion

Tony Cook, COO, and Tim Bosher, CEO, of Lighting Reality

(UK) – Lighting Reality, the Birmingham-based developer of real time lighting design software applications for outdoor and street lighting, appoints Tony Cook as Chief Operating Officer.

Cook joined the Lighting Reality team in February 2018 as Chief Technology Officer and has overseen the architecture and subsequent development of the firm’s next generation products, due for release in 2019.

Chief Executive Officer Tim Bosher said: “Tony joined us at a key stage in our growth plans and I am delighted to announce his promotion to Chief Operating Officer and as a director of Lighting Reality.

“We are now pushing our products and services on a global scale and Tony’s extensive knowledge and contacts in overseas markets will help us drive our expansion.”

Cook said: “Our principal targets in 2019 will be the lighting markets in Australia, New Zealand, Singapore, Indonesia, Papua New Guinea and Malaysia.

“We are constantly updating Lighting Reality PRO and in early 2019 will release Version 2.1, which focuses on vertical obstructions and provides more 3D aspects in the software.

“However, our giant leap forward, and timed to coincide with our global push, will be the launch of our next generation product in 2019, which will be a major release for us, involving a total re-write of the product to take advantage of all the up-to-date facilities we can now incorporate,” Cook added.

Lighting Reality’s flagship product, Lighting Reality PRO, is used by lighting designers worldwide. The latest version includes new multi-language, multi-standards content, which makes it available to exterior and street lighting designers worldwide.