(USA) – Cooper Lighting brand to be dropped in favour of Eaton’s Lighting Division. Brand names acquired in acquisition including Halo, Metalux, Lumark, Corelite, Neo-Ray, Fifth Light and Greengate to remain.
Ever since Eaton Corp. acquired Cooper Industries in 2012, it has gradually been shifting the emphasis in its lighting branding from the Cooper name to Eaton. Now, Eaton has made it official with a statement from Mark Eubanks, president of Eaton’s Lighting Division:
“In the nearly three years since Cooper became part of Eaton, a worldwide leader in power management, we have been gradually transitioning from the Cooper Lighting name to the Eaton brand. This month, as Eaton’s Lighting Division, we take the next step in brand transition: going forward, we will refer to ourselves as Eaton.
“While this name for our business may feel new, customers will recognize the same commitment to innovation, reliability, customer service and market leadership that they have come to expect. Our valuable lighting and controls product line names, such as Halo, Metalux, Lumark, Corelite, Neo-Ray, Fifth Light, Greengate and more, will remain unchanged and will continue to lead advancement of new integrated lighting and controls technologies and solutions within our industry. Eaton is committed to being the most admired company in its all of its markets, including the lighting industry.
“Eaton is a recognized leader in the residential, commercial and industrial electrical markets, and we have grown over the past 100-plus years into a global power management company focused on helping customers manage power more reliably, efficiently, safely and sustainably. The company has expanded its expertise and portfolio of products by integrating the competencies of some of the most respected names in the electrical industry, including our well-respected lighting and controls portfolio. The scope and scale of our global business makes it most effective to speak to the market from a unified and consistent platform – the Eaton brand.
“While our name may have changed, our customers can rest assured that we have the same unwavering passion and commitment to provide innovative products and solutions our customers can rely on.”