(USA) – Inter-lux appoint Douglas James, award winning lighting and product designer, as their Design Director with immediate effect.
In a move which affirms the company’s commitment and belief in the importance of design throughout their business, US based Inter-lux have made a major appointment to their executive team.
“Aside from being a great Lighting Designer with a clutch of awards to his name, Douglas James is the author of the clearest brand of lighting products on the market today. “Say’s Mark DeVries, CEO of Inter-lux. “Douglas has made Whitegoods into a language. No other brand is as well defined or loyal to its message. It has become the most successful of the European Brands which we represent across North America.”
Inter-lux has had tremendous success in bringing high quality, high design, European manufacturers into the US market, which can be a notoriously difficult process for the uninitiated. Inter-lux has made that process smooth and efficient.
Their current stable includes Whitegoods, Linea Light & iLed, Sattler, Filix, Vice and ALM. They are also currently in the process of bringing Mike Stone and Nimbus to market.
“North America quickly became Whitegoods’ largest market once Inter-lux were involved.” says Douglas James. “Mark and his team have the entire process down. From the UL/ETL certification process and re-interpreting and formatting of literature, through to the market approach via specification, distribution and the best Rep network in the business. They have shown a consistent appreciation and commitment to design since I have known them, so I’m pleased to be in a position to drive that to a new level across the business.”
Design Director is a new position within the organisation, and the remit will cover all aspects of the company’s identity, marketing and product development functions. “When you look at the brands we represent, design is core to all of them. We believe in great design, great products and great service, and that’s exactly what we represent to our customers. Douglas is now a key component of our continually improving capability to deliver just that.” DeVries concludes.