(UK) – The LED manufacturer unveils the rebrand at London Design Festival
LED lighting manufacturer Ecoled has announced that it will be moving into a new direction under the new name Phos.
Under its previous title, Ecoled, the engineering team has spent nearly a decade finessing LED lighting fixtures, producing miniature luminaires in the UK, culminating with the launch of Eyeconic 2.0 earlier this summer.
Having undergone a development in both product and core values, the team decided that a new, more representative brand name was necessary, resulting in the launch of Phos this month.
“Phos, which means ‘light’ in Greek, represents our dedication to this magical medium in all its glory. With Phos, we will enlighten, we will enthuse, and we will inspire,” said Herman van Driel, Phos’ Managing Director. “As the lighting industry changes and evolves, we have changed ahead of it and in striving to innovate, Phos has been born.”
Light is arguably the most influential force on how we perceive and connect with the world around us, but we often overlook the impact it has on us and the spaces we inhabit. Phos’ ambition is to build a collective consciousness, and admiration for the power of light in the world, by providing a portal for the whole industry.
New product innovations, an integrated ordering process and an authoritative technical information hub will sit alongside original, exciting and informative content curated by the world’s most respected and celebrated lighting specialists.
This has been showcased in The Power of Light, an immersive film experience created by James Cadisch, Development Director at Phos, and the team at Driftend Films.
“The Power of Light is a manifesto,” said James, the architect of the rebrand, “a proclamation of a new direction, not just for Phos, but more importantly, we are striving to elevate the perception of lighting for the industry as a whole.”
For the film, Cadisch called on artists, designers, creatives and innovators from all around the world to communicate their perceptions of light: emotive and practical, natural and engineered.
The film will be premiered at [d]arc room on September 19th during a special workshop session. The show will be the inaugural exhibition for Phos under its new moniker.
To attend the premiere, register for free at www.darcroom.com.