(UK) – Flos unveils artistic catalogue for new outdoor lighting collection at special photography exhibition held in Atrium’s London showroom.
The new collection blurs the lines between architectural and decorative lighting by looking at the ‘dialogue’ between nature and architecture, and the photography exhibition by artists Tomasso Sartori and Nicholas Cope for the new catalogue exemplifies this dialogue.
Produced with the art direction of Omar Sosa, the catalogue is intended to be an emotional communication tool in which art, nature, design, culture and technology are all brought together by the sensitivity that typifies the Italian manufacturers.
Produced by new Group Company Ares, the fourth production unit alongside the successful Home, Architectural and Custom sectors, Flos Outdoor is a collection created to illuminate open spaces through a new language, finding balance both by hiding in the natural landscape with discrete objects, and by conversing with the architecture through designs that have a unique identity.
As part of the exhibition, guests sat in on a talk between Flos CEO Piero Gandini, and landscape designer Luciano Giubbilei, as they discussed the new Flos outdoor collection and the move to create lighting that is both artistic and functional.
During the talk, Gandini said: “In a world like outdoor lighting, one that is often so obsessed with technical specifications that it forgets the delicate and wonderful relationship between light and nature, our desire is to explore the poetry of open spaces in a new way,.
“As a result, Flos Outdoor products are designed to satisfy contemporary technical lighting needs with precision, but also to define a new balance between technology, form, light and shade.”