Future Designs unveil ‘anti-showroom’

22nd October 2018

(UK) – Future Designs’ new ‘anti-showroom’ harnesses virtual reality to create immersive lighting environments for visitors.

Future Designs has launched the first ‘anti-showroom’ in Clerkenwell. Clerkenwell Lighthouse on Dallington Street will champion light and showcase the latest innovations in commercial lighting, while through the use of Virtual Reality (VR) visitors can experience an immersive lighting environment without there being one single light fitting on display, as well as exposure to the latest technology in tunable white light technology.

It is intended that this new space will bring together the very latest thinking and technology from the lighting world and beyond, becoming a hub for forums, events and demonstrations.

The technology hub comprises two floors: a ground floor, which can be viewed from Dallington Street and Pardon Street, and the larger below-ground working area. The floors represent contrast with a bright and open ground floor and a darker more hidden basement, as there is no light without dark. They explore a public area and a more private area, a space to educate and a space to work, a place of experience and a place of discovery.

The VR experience will allow visitors to experience first hand the different options for lighting space. Once in the VR zone viewers will be able to step into another dimension and experience many lighting scenarios at their fingertips, seamlessly switching from one to the other, experiencing the effect of the colour temperatures possible through FUTURE’s product offering. The goal is not just to give the user a more realistic visual representation of the lighting applications, but also the feeling and perception of space, delivered through FUTURE Designs luminaires and design principles.

David Clements, Managing Director of Future Designs said: “Being able to see our light fittings is still hugely important to our customers, however only through VR can you truly experience the lighting concepts put forward prior to their physical installation. Clerkenwell Lighthouse is the opportunity to provide a truly unique experience that will assist in the decision-making process.”

Clerkenwell Lighthouse was designed by BDG architecture + design, an international architecture and design consultancy, who created a unique digital and immersive environment to best showcase Future Designs as a brand and display its products and capabilities.