HIX to launch HIX Europe in 2026
(UK) – HIX will relocate to ExCeL London from 2026, marking the next stage in the event’s development with the introduction of HIX Europe. The new format will take place on 25–26 November 2026 in East London and will bring together hotel design brands, professionals and ideas from across Europe.
HIX Europe is planned as a connected and curated campus-style event focused on hotel design and hospitality. The move to ExCeL London is intended to support broader European participation and improved accessibility for international visitors.
ExCeL London is served by the Elizabeth Line, providing direct connections to central London locations including Farringdon, Tottenham Court Road, Bond Street and Paddington. The venue is also accessible from Heathrow Airport and London City Airport, which offer direct flights to a number of European cities.
The event programme will include exhibitions, installations, talks and on-floor activations. Speakers will be selected by Sleeper Magazine from the AHEAD Awards’ international panel of judges and shortlisted hotel projects, with discussions expected to address design, development and wider hospitality trends.
As part of the wider campus, AHEAD Europe will take place at Magazine London on Thursday, 26 November 2026. The awards venue is located in Docklands, a short journey from ExCeL London by road or cable car. The proximity of the two events is intended to encourage crossover attendance among designers, operators, and developers.
ExCeL London is located within an area of East London that includes hotels, restaurants and riverfront venues, while Magazine London sits alongside the O2 Arena. Together, these locations will host HIX Europe and associated events across November 2026.
