(USA) – New brand identity to commemorate past and look to future.
Lam Partners has marked its 60th anniversary with a rebrand to its visual identity.
“We are proud that we’ve been able to work on incredible projects with exceptional collaborators, clients, and friends for the past 60 years,” said Jamie Perry, Principal. “Our new identity is not just cosmetic – we’ve taken this opportunity to evolve our brand into something that represents where Lam Partners is as a company today – 60 years later.”
The Lam logo serves as the foundation to a dynamic, flexible visual system. It finds a visual language for light and mimics how light behaves in a space. The logo represents the interplay of light and shadow. The new typeface and vibrant colours reflect the company’s approach to its work: energetic, passionate, and innovative.
“2021 is a special year for us as it marks our 60th anniversary. What better way to recognise our history and legacy, while also focusing on the future, than with a new brand identity for Lam Partners,” said Paul Zaferiou, Principal. “The new brand identity is not only current and modern but continues to reflect the core values of our organisation – our collaborative spirit, supportive internal culture, and elevation of human spaces.”
William Lam Associates was founded in 1961 by William M. C. Lam, after he had worked in architecture and as a lighting manufacturer for many years. With a focus on the integration of lighting with architecture and urban design, Lam collaborated with many architects across the US and throughout the world, developing innovative lighting solutions and integrated system approaches for complex building designs. Lam retired in 1995 but continued to work as a consultant until his passing in 2012.
Today, Lam Partners is a 30-person firm, with eight principals across two offices. Its collaborative spirit, supportive internal culture, and elevation of human spaces shows that people are at the heart of what it does. They understand that the spaces they create will have a profound effect on those that live, work, and play in them.