LEDFlex continues Middle East expansion with Saudi Arabia office

13th April 2023

(Saudi Arabia) – As part of its continued expansion in the Middle East, LEDFlex has opened a new office in Saudi Arabia, the company has announced.

The move comes as a sign of commitment from the company to support the growing demand of linear light fittings with local sales representatives.

In line with the expansion, LEDFlex has appointed Dory El Fakhry as Country Manager for the region. Based in Saudi Arabia, El Fakhry will work closely with the global sales teams to ensure that LEDFlex products and services are tailored to meet the specific needs of the Saudi Arabian market.

“I am excited to take this new role, continuing to build on the success that LEDFlex has achieved in the region,” said El Fakhry. “I look forward to working with our talented team and valued clients to drive growth and deliver innovative lighting solutions that not only meet their needs, but exceed them.”

The new Saudi Arabia office bolsters the already founded sales office in Dubai, UAE, which nurtures the needs of the lighting industry in the Gulf region.

Andrew Bunker, Managing Director for the Middle East, added: “We are open and ready for business. This development is a tribute to the efforts that LEDFlex has invested into our product range and the relationships with designers and specifiers. The market demands quality and service driven solutions to cope with the experiences our end users want to deliver.”


Andrew Bunker (left), Managing Director of LEDFlex Middle East, and Dory El Fakhry (right), Country Manager for Saudi Arabia.