LensVector enters franchise agreement with Digimax

LensVector and Digimax at LED + Elektro in Den Bosch, Netherlands in November 2019.

(USA) – The agreement will boost LensVector’s presence in the Italian market.

LensVector and Digimax have entered into a new franchise agreement that will aim to enhance the availability of LensVector’s dynamic beam shaping lenses to luminaire manufacturers throughout Italy and the Balkans.

“We’re excited to have Digimax’s energy and technical talents committed to the adoption of dynamic beam shaping,” said David Kriebel, VP of Sales and Marketing at LensVector. “Digimax can provide all of the ecosystem components and technical knowledge necessary to integrate LensVector quickly and efficiently.”

“We’ve already seen several leading Italian luminaire providers deliver dynamic beam shaping, and we believe that it is one of the ‘must-have’ capabilities for most if not all LED spot lighting solutions,” added Massimo Tirapelle, CEO of Digimax. “Our service in Italy, technical capabilities, and complementary components make it simpler for luminaire manufacturers to implement quickly.”