(Thailand) – The team behind Light + Building has expanded its international portfolio with the acquisition of Thailand Lighting Fair.
Messe Frankfurt New Era Business Media Ltd has acquired Thailand Lighting Fair and Thailand Building Fair, expanding the worldwide portfolio of its Light + Building brand of trade fairs.
Powered by Messe Frankfurt since their inception in 2015, the two fairs will now officially form part of the Light + Building family that totals fourteen fairs around the globe. Messe Frankfurt will leverage its extensive international experience in growing trade fairs, while at the same time utilising its local organising partners’ knowledge to propel the fairs forward as ASEAN’s leading trade fairs for lighting and building technology, design and solutions.
Thailand Lighting Fair and Thailand Building Fair will be held from 8-10 November at Bangkok International Convention & Exhibition Centre. The 2018 edition is expected to welcome more than 165 exhibitors utilising some 10,000sqm of exhibition space.
Stephan Buurma, Member of the Board of Management of Messe Frankfurt Group, commented on the acquisition: “The Light + Building brand of shows is well-recognised around the world for its high quality event format and its power to attract the best in the industry. Adding the Thailand Lighting Fair and Thailand Building Fair to this growing family will complement our existing shows by creating a synergy between the different lighting and building markets.
“The acquisition will facilitate Messe Frankfurt to further develop our presence within the network of ASEAN countries. Our local partners ‒ The ExhibiZ and the Provincial Electricity Authority (PEA) ‒ have been instrumental in establishing the shows and we look forward to working together with them for many years ahead.”
An experienced organiser of trade fairs in Thailand, The ExhibiZ is eager to continue working alongside its seasoned international partner, explained Pakwan Jiamjiroj, General Manager: “We are delighted to bring the Thailand Lighting Fair and the Thailand Building Fair into a new era thanks to the partnership with Messe Frankfurt.
“With their strong international reputation and some 800 years’ experience in organising trade fairs, we know that both shows have the potential to grow immensely. The lighting industry in Southeast Asia is already worth as much as $5billion, with the LED lighting industry accounting for over $1.5billion of that value. This healthy outlook demonstrates that the time to invest in Thailand and its neighbouring countries is most certainly now.”
Messe Frankfurt has already established renowned lighting and building fairs across Asia in Guangzhou, Shanghai, New Delhi and Mumbai since the turn of the century. The shared expertise that has been gained in running these shows will benefit the Thailand Lighting Fair and Thailand Building Fair and should bring these diverse markets closer together.