(India) – New quality publication for designers and specifiers in India – joint venture between creative lighting company STIR and publishers of mondo*arc and darc.
mondo*arc and STIR, a creative lighting company based in Mumbai and New Delhi, are collaborating to launch mondo*arc india, a new magazine for designers with light in India.
mondo*arc comes to India at a time when the Indian economy is flourishing; and the Indian design and lighting community is brimming with innovations and ideas. Looking ahead into the International Year of Light 2015 and celebrating the first edition of mondo*arc outside the UK, we bring to you mondo*arc india.
Paul James, Publishing Editor of mondo*arc, stated: “We are delighted to partner STIR in this exciting venture. mondo*arc india will serve the growing community of architects and designers in India with inspirational and informative articles about designing with light. With the team in India’s expertise and passion, I know that mondo*arc india will be a huge success and I am looking forward to coming to India for the launch in March.”
mondo*arc india is the first magazine in the country dedicated to designers with light. A combination of mondo*arc and darc magazines, it promises to deliver an international publication with greater Indian context – pertaining to industry professionals, brands prevalent in the Indian market, research and development initiatives as well as the local lighting design fraternity.
Mrinalini Ghadiok, Editor of mondo*arc india, commented: “We recognise that there is an imperative need to outline the importance of light and lighting. Even though light is considered a fundamental building block of an architectural space, lighting is treated as an isolated and subservient element to all other design factors. While the architecture and construction industries streamline their focus on material based aspects of design, it is essential to broaden their horizons to include lighting as a tool to articulate design.
“The most influential group, the specifiers, sees lighting as more functional than experiential. The challenge lies in elevating light and lighting from a mere peripheral role to a core consideration in the design process by the specifiers themselves.”
mondo*arc india intends to create a platform to educate and spread a keen awareness among specifiers, designers and architects, providing an arena suitable for discourse as well as inspiring them by demonstrating excellence. It aims to enrich, recognise and reward lighting designers; and become the most prominent growth catalyst for the Indian lighting industry.
mondo*arc india hopes to penetrate this idea deeper into the mindset of the subcontinent. Widening the audience base to include design discerning and high net worth individuals, the magazine will kindle a profound desire for deliberated design with light in the country. This would further encourage a greater growth in the lighting industry and therein create a superior market for its products.
Ghadiok continued: “Light is the invisible-visible that renders soul into a lifeless moment. Lighting is the discipline that sanctions this transformation. mondo*arc india aspires to become the platform by which we seek, inspire and reach out to an international rostrum of brilliance. Disseminating novel ideas, propagating pioneering philosophies, showcasing creative proficiencies; this publication will truly put the Indian design community and lighting industry ecosystem on the global map.”
mondo*arc india is a joint initiative between mondo*arc magazine ltd and STIR – See. Think. Inspire. Reflect. STIR has been conceived and founded in India as an international platform for light – for creativity in light, information on light, revelation through light and education about light. We facilitate promoting, creating and disseminating ideas related to light through a range of activities across the country.
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