Montblanc Haus, Hamburg, Germany
Montblanc Haus, a new experience centre for the stationary brand, is brought to life through Reggiani’s Yori lighting solutions.
Hamburg’s new Montblanc Haus is an exhibition and brand experience centre for the internationally renowned luxury stationery manufacturer. Its shape takes inspiration from the “Meisterstück”, the box of a writing instrument, in homage to the elegant practice of putting down words on paper.
Designed by Nieto Sobejano architecture studio, the 118,000sqft building is part museum, part brand immersion. The indoor atmospheres pursue the choice of light-coloured materials, while introducing a contrasting element at the centre of each room.
Throughout the space, linear lighting guides the visitors in the exhibition halls, where special collections and memoires from the past are showcased. Reggiani’s Yori Linear solution combines soft, diffused lighting throughout, creating the ideal lit environment. Yori Evo Ghostrack is used in the exhibition halls to highlight all the products exposed with accent lighting.
Since the space doesn’t have the mere objective of being “just” a museum, but acts as a brand experience centre, Reggiani gave light to the common areas that can be found within Montblanc Haus: here, the brand’s Yori Evo Box illuminates the space, carrying a simple, elegant design that blends perfectly with the space.
Montblanc Haus represents an unmissable hot spot of the city: the structure of the building’s façade draws the striking image of the Mont Blanc mountain range, with the Mont Blanc as the highest mountain of the Alps.