New Senior Vice President Global Sales & Marketing at Tridonic

(Austria) – Jörg Kessler has taken up the position of Senior Vice President (SVP) Global Sales & Marketing from 1st November. He takes over from David Barnby, who will be taking retirement at the end of the year.

In his new position Kessler will be assuming responsibility for the development and implementation of the global sales strategy. Kessler will be driving forward the shift from transaction-based business – with a strong focus on the sales of solution concepts including software and supporting services. As SVP Global Sales & Marketing he will report directly to Tridonic CEO Guido van Tartwijk.

“We are living in exciting times right now. Tridonic is developing from a lighting component manufacturer, pure and simple, to a lighting technology expert. In Jörg Kessler we have an accomplished sales and marketing manager on our side who will actively support us in this process with his extensive experience and his analytical approach”, said van Tartwijk. “We wish David Barnby a long and happy retirement and thank him warmly for his loyalty, for the expertise that he has brought to Tridonic over the past four years, and for all his hard work in driving the transformation of Tridonic,” he added.

Speaking about his new role, Kessler said: “I’m delighted to be bringing my experience to Tridonic in this fascinating phase for the lighting industry. Tridonic has already introduced some important strategic measures which will strengthen the company for the age of the Internet of Things. This development towards a lighting technology company with expertise in software, IT, hardware and services will continue to be the focus and we shall press ahead with marketing appropriate solution concepts.”

Kessler can look back on more than 25 years of relevant international experience in sales and business management that he has acquired in the IT, software, services and lighting sectors. He began his career with Siemens immediately after completing his studies in laser technology at the Friedrich Schiller University in Jena. Among other things, he worked for Siemens in Singapore from 2005 to 2007 and strengthened the sales and services sector there as Senior Vice President. He then held various sales positions at Nokia Siemens Networks and Siemens. As Senior Vice President, the now 53-year-old headed Osram’s sales activities in West Europe and was responsible for a team of 600 employees. From October 2014 to 2017 he was the CEO for the LPD (Low Pressure Discharge Lamps) division at Osram/LEDvance.