(Germany) – New 330m² multifunctional space combines showroom and information platform in lighting and brand experience over two floors.
On 10 November 2016 Occhio, the Munich lighting and design company, opened its new flagship store at Kaiser-Wilhelm-Ring in Cologne. The multifunctional store concept, planned and implemented together with the architecture office eins:33, offers consultation and sales and unites a showroom and information platform in a lighting and brand experience.
For almost eighteen months, Occhio together with eins:33 worked at planning and implementing the new site at the heart of the Rhine metropolis. More than 200 guests celebrated the opening with the Occhio team and experienced an mix of architecture, lighting design and products. On more than 330m² and over two floors, the new Occhio store CGN presents a interactive brand and experience world, providing a showroom and information platform for final customers, professionals and retail partners alike.
The flagship store is divided into three areas. On the ground floor the visitor is welcomed in a bright showroom. ‘Space stations’ are used to present diverse luminaire and spotlight series and invite visitors to get to know the products interactively. The eye-catching green stone plant wall symbolises Occhio’s philosophy and rounds off the room’s design concept.
At the rear of the store there is a large multifunctional area for training courses, lectures and special exhibitions.
A living area awaits the customer on the upper floor. In a cosy atmosphere, the visitor experiences Occhio luminaire and spotlight systems in realistic application and the effect of light and quality of light as if at home.
The Occhio Store Cologne is one of the two company-own flagship stores (Cologne and Munich) and the pilot for the new ‘store by’ concept, which is being implemented throughout Europe with a selective circle of retail partners. Occhio stores have already been successfully opened and established with exclusive retail partners in Paris, Luxembourg, Prague and Antwerp.
‘‘Our endeavour is to develop innovative and unique product families for holistic lighting design,’’ said Axel Meise, Designer and Proprietor of Occhio. ‘‘I will be delighted if we are able to communicate the added value of good light to visitors to the new Occhio store in Cologne. With our products we would like to enable people to interact naturally with light thus becoming the lighting designers of their own living environment. For quality of light means quality of life.’’