(EMEA) – Lighting controls manufacturer, Pharos Architectural Controls has appointed John Jarrard as Regional Sales Manager for the Middle East, marking a strategic addition to its global sales team.

The appointment forms part of a wider initiative aimed at increasing market engagement and strengthening regional support for partners and clients. Jarrard will be responsible for driving commercial development in the Middle East, contributing to Pharos’ long-term growth objectives.

Jarrard brings more than a decade of experience in architectural lighting control systems. He has held senior sales roles at ENTTEC and Advatek Lighting, managing operations across Europe and the Middle East. Alongside his industry background, he recently completed an Executive MBA at Cranfield School of Management, following a Master’s in Politics and Contemporary History.

Commenting on his appointment, Jarrard says: “It’s a career highlight for me to be joining the Pharos team. I’m looking forward to the new challenges this role will bring, while being able to leverage the skills and relationships I have from my previous sales positions. I’m looking forward to championing the Pharos products, as I can already see the significant benefits these solutions bring to a range of projects.”

Simon Hicks, CEO of Pharos Architectural Controls, adds: “We’re delighted to have John on board to expand the capabilities of our sales team. With his strong background in sales within our industry, we’re confident he will be a great asset, and he’ll no doubt bring new ideas and perspectives to our sales team.”

www.pharoscontrols.com