SGM hire Frank Hoehn as Global Sales Manager

Director of SGM R&D Peter Johansen (left), welcomes Frank Hoehn (right), who takes the role of VP of Global Sales.

(Denmark) – Frank Hoehn joins SGM as VP of Global Sales, having previously worked as Director of Business Development and EMEA Hospitality for Martin / Harman International.

SGM has appointed industry-renowned Frank Hoehn as new VP of Global Sales. Frank brings with him many years of experience to the SGM team, having previously held positions in Australia, Denmark, Germany and Sweden.

“SGM is structured in a very professional way, with all the right elements to continue to develop further to be a really important player, and I am excited to be able to use my experience to help SGM grow,” stated Frank, who most recently worked as Director of Business Development, and EMEA Hospitality for Martin / Harman International.

While Frank is a new hire, beginning his new role on 1 December, he is not new to SGM development, having followed the company’s growth from the sidelines for years.

“I have been very impressed with how Peter Johansen successfully developed the company; his ability to work on bold ideas, and make them into actual, tangible products,” he said. “I remember when SGM introduced the waterproof G-Spot moving head and the whole industry was doubtful if it could work. Nevertheless, Peter and the SGM team made it happen, and it is now part of a very successful product family,” exclaimed Frank, who loves the idea of supporting lighting designers and producers in carrying out their creative visions.

“It might be a cliché, but I feel like, in this industry, there is a deeper purpose than just selling a product,” he said. “We work with feelings and emotions, whether underlining a structure or landscape or enhancing the audience experience at an art performance, concert, or other live performance, we specialise in improving space through light.”