(Canada) – Architectural lighting brand TLS has launched its first ever lighting collection, Carra.
The move comes as a response to market demand for a more simplified product offer, and marks a new step in the standardised product arena for the company, who has offered strictly bespoke lighting products to date.
Carra, the architecture-inspired collection, has clean and simple lines, providing uniform lighting in square and rectangular shapes. Montreal-based TLS embraced its French roots to name the collection after the word “carré”, which means square. The standardised yet versatile collection offers six light sizes that can be powered by four different lighting engines, to achieve different lighting effects. In addition, clients can choose from three different frame colours and four mounting options.
The idea of developing a collection came from the growing market demand for everyday products in surface-lighting. TLS originally grew by specialising in larger and more complex projects – a good fit for its tension LED system. The flexibility in terms of design demands and structure restrictions meant that the company won a lot of large-scale projects. However, the company recognised the growing demand for surface-lighting, and with Carra being an off-the-shelf option, the specification process is much simpler, and the lead time is shorter.
“Having high quality surface lighting as a commodity product is something we felt was needed amongst the designers,” said David Sella, Founder of TLS. “Our technology is really unique due to the patented system we developed, and making that more easily accessible was the smart next step for us.”
The design interest in WELL building practices also influenced TLS’s decision to move forward with the collection. Daniel Lemajic, Sales Manager for Europe, added: “More and more we are having these kinds of conversations with business partners and designers, about integrating circadian rhythm lighting in offices, or having stimulating lighting for a bit of “lightertainment” in break rooms.”
Alongside the launch of its first collection, TLS has decided to revisit its positioning and visual language, undergoing a full re-brand to reflect what the brand has become over the past 10 years. The messaging has become simplified and more geared towards the design community, while keeping its original technology and engineering DNA.