Tridonic expands into North America

2nd February 2017

(USA) – Tridonic sets up new New York office and direct sales team to support customers in North America market.

Tridonic, a global provider of smart and efficient lighting solutions, is opening a new office in Highland, New York to serve the North American market with smart solutions and for IoT applications.

The company headquartered in Dornbirn, Austria is bringing new products designed specifically for North America onto the market, including its solid-state lighting (SSL) modules, electronic LED Drivers and controls. Tridonic will also be launching its new digital technology for connected light in North America. This will give the company, part of the Zumtobel Group, a share in the growing market for smart lighting networks and IoT-driven applications in the smart building environment, such as space management and indoor navigation.

“We are very excited to be engaging with the North American market, one of the most dynamic in the SSL and connected lighting spaces,” said Guido van Tartwijk, Tridonic’s chief executive officer. “Tridonic’s heritage is deeply rooted in professional lighting, an industry we have helped shape for more than 60 years. Our global market strategy is based on building close relationships with luminaire manufacturers and other partners. Now, with the rapid growth of connected lighting, we are ready to enable IoT-based services and solutions by merging outstanding lighting components with the application capability from our software experts in California.”

Tridonic USA has set up a new direct sales team to support customers.