Tryka L.E.D. establish Middle East office

(UAE) – New subsidiary of the UK LED lighting company based in Sharjah and headed by Ramprasad Nayak.

After many years of successful trading in the Middle Eastern marketplace, Tryka has further strengthened its position in the region by forming Tryka L.E.D. ME.

Based in Sharjah, UAE and headed by leading lighting industry professional Ram Nayak, Tryka LED ME will provide a new market presence and support for both existing and new customers in the region.

Nayak said of the launch: “People already perceive the Tryka LED brand to meet and exceed the stringent market requirements of Middle East conditions. Based on our commitment for innovation and focus on quality and services, I see no reason why we should not be yet more successful in the Middle East and Northern Asian region. Our existing customers have high regard for Tryka LED for offering them extremely effective and reliable technology during the early days when LED technology was new to the market.  We will now build on this excellent reputation.”

The company has been involved in many high profile projects in the Middle East including the new National Assembly Building in Kuwait; the King Abdullah Financial District development in Riyadh, Saudi Arabia; and KIPCO Gentlemens Club and Kuwait Credit and Savings Bank.

Chris Rolph, managing director of Tryka, commented: “Tryka L.E.D. has been successfully supplying projects across the Middle East for over ten years and are specified on many key projects currently on the drawing board. We felt the time was right to branch out to enable us to support these projects on a more local basis to ensure we service the exact needs of specifiers, designers and installation contractors alike. The new Tryka L.E.D. ME company is well positioned to take the existing successes in the Middle East onto another level. With the experience of the new U.A.E. management team combined with a proven knowledge of the market, while being solidly supported by the UK based company, now in its thirteenth year of trading, we are all very excited about the future of the Tryka brand.”