Zumtobel Group opens new space dedicated to light
(France) – The opening of a new Light Centre at Zumtobel Group’s Paris headquarters continues the company’s growth in France.
On the 13 December 2018, the Zumtobel Group opened a new Light Centre in Paris.
In this new Light Centre, the Zumtobel Group will showcase its broad portfolio in the field of professional lighting, along with the associated services in the new premises, allowing light to be experienced in its many different fascinating facets.
The opening of the new Light Centre follows the move by Zumtobel Group to a new head office in Paris earlier in 2018. Expanding the site with the new Light Centre offers a unique physical entry point for customers, with the group now offering all brands and solutions in one place. As well as hosting the internal Lighting Design office, the new Light Centre is designed to be the reference place in Paris and in France to witness the power and the potential of light.
“We are very pleased to be closer to our customers again with our new Light Centre and to strengthen our presence in Paris, the City of Light,” said Marcel Masson, Managing Director France. “With the new Light Centre, we offer an ‘agora’ to architects and project leaders and give them the opportunity to see, feel and experience light.”
The new Light Centre in Paris is based on an open space concept that invites customers to exchange and network. The minimalist concept emphasises the typical architectural aspect of the 19th century building while letting natural and artificial light do their magic.
In this new Light Centre, the Zumtobel Group presents the expertise of its Zumtobel and Thorn brands in various lighting applications for indoor and outdoor in different exhibition zones.
The welcome space with ‘Faszinosum’ and ‘Brandwall’, which are characteristic for Zumtobel Group Light Centres, is the point of attraction. Focused product presentations are deliberately avoided and light is shown as a material and as pure matter in a completely brand-neutral way.
In this part of the Light Centre, visitors can truly experience the fascination of light. The showroom is showcasing the Zumtobel Masterpiece by Danish star artist Olafur Eliasson, and is currently exhibiting the last annual report artwork from creative agency Sagmeister & Walsh.
