Cindy Limauro

Cindy Limauro didn’t approach the 691 architecture students at six US universities who attended her one-day workshops garbed in armour and carrying a battle banner. Unlike the legendary Joan of Arc, Maid of Orleans, who successfully battled the British in the early 15th Century, Limauro set out in 2013 to accomplish what no one else - woman nor man - had done before. Get architecture students excited about lighting by participating in an all-day, hands-on learning experience.

Limauro is a professor of lighting design at Carnegie Mellon University’s School of Architecture and School of Drama. In 2012, she applied to the Nuckolls Fund for Lighting Education for a $20,000 grant to develop and present a condensed lighting design workshop program to upper-class undergraduate and graduate architecture students. The Nuckolls Fund, established in 1989 in honour of lighting designer and educator James L. Nuckolls, has so far given $895,000 for the advancement of lighting education in North America through an annual distribution of grants and awards to educators, design professionals, and students.

In applying for the Nuckolls Fund grant, Limauro says her primary objective was to inspire and excite architecture students about lighting as she has done during her 25 years of teaching at Carnegie Mellon. The idea to apply for the grant, she said, came from Paul Gregory of Focus Lighting, a longtime friend and Nuckolls Fund board member, who approached her about submitting a proposal for teaching a lighting workshop at universities around the country. “Knowing my passion for teaching and promoting architectural lighting design, I immediately got excited about submitting a proposal,” Limauro said.

The Nuckolls Fund board awarded Limauro a $20,000 grant to cover preparation and presentations at four universities<strong> </strong>during 2013-2014. She contacted deans at selected universities around the country with degree programs in both architecture and theatre. Limauro requires stage lighting fixtures on site such as those used for theatrical lighting training for her hands-on workshop. Four schools were selected to host her visits: University of Texas / Austin; Northeastern University, Boston; California Polytechnic State University, San Luis Obispo; and the University of California, Berkeley. “The student response was nearly quadruple what I expected,” she reported. “At Carnegie Mellon, I limit the class size to 24. The average workshop attendance was over 80.”

“I could foresee establishing a framework for introducing some of the visual effects that can be created by application of lighting techniques. Most architecture students have had little or no exposure to lighting design as part of their course work,” Limauro said. “In my experience, designers involved with spatial relationships need to think about lighting from the beginning. It’s difficult for a design student to grasp lighting concepts without a light lab. The transition to the real world comes when they can touch and feel light. With a well-equipped light lab, students can comprehend form, intensity, and movement, and apply them to virtually anything they design,” she indicated.

Limauro’s workshops include case studies and hands-on examples. On the first day of her visit, she hangs and focuses the light plot in the studio theatre. On the second day, her initial lecture to students covers ‘Learning to See Light’ demonstrating intensity, angle, colour, and movement. Then the class is divided into sections in the afternoon with each group using its own independent set-up of fixtures to experiment with a sculptural arrangement to achieve a specific visual objective, including solutions to lighting that create time, place, and mood.

“Another objective was to provide a template for the faculty to create a lighting design course with the workshop format as a basis,” she noted. Limauro has been invited back to present the workshop at UT-Austin by Professor Keith Simon and at Cal Poly by Professor Sandy Stannard as a prelude for their taking over the teaching of the workshops as part of future curricula.

Based on the enthusiastic first year’s reception to Limauro’s workshops, the Nuckolls Fund agreed a second $20,000 grant for 2014-2015. The University of Michigan and Arizona State University were added to the campuses visited for the second round of workshops. Limauro evolved her career as lighting designer and teacher of lighting design at Carnegie Mellon, by becoming a one-woman producer / director / group leader and took her intense single-day workshop on the road. “I never did theatre in high school and when I went to the University of Michigan, I enrolled in the creative writing program,” she explained. “Then the legendary playwright, Arthur Miller, came to meet with our playwrighting class, and his passion for the theatre really inspired me. I decided right then that I would become a double major in creative writing and theatre.

“I gravitated to lighting design because I felt it had the same emotional qualities as writing in telling a story. I’ve always been fascinated by the beauty and magic of light,” she said. After graduation, Limauro worked for two years in the theatre to make sure this was the right path for her... It was, so she went on to receive an MFA in Lighting Design from Florida State University and has worked in lighting ever since. Opportunities arose that brought her to Carnegie Mellon University’s School of Drama in Pittsburgh.

The lighting program that Limauro created at Carnegie Mellon embraces theatre, opera, dance, television, concert lighting, entertainment design, and architectural lighting design. She also designs lighting for theatre, opera, and dance performances. “I transitioned into architectural lighting after an architect saw my lighting for an opera and wanted a more dramatic approach to lighting of his projects,” she said. Together with her husband, lighting designer Christopher Popowich, she established C&C Lighting in Pittsburgh.

This led to the teaching of an architectural lighting design course in the School of Architecture, bringing in drama students as collaborators. To create a hands-on approach to architectural lighting, Limauro directs her students in preparing full scale lighting mock-ups on buildings on campus and eventually at sites in downtown Pittsburgh and other neighbourhoods.

“When I started teaching, the first thing I instituted was a lab space equipped with lights and a control system so that students could experiment with light 24/7 on class projects or productions they were designing. It requires them to work with light every day to really master the art of lighting,” she pointed out.

In 2005, Limauro was invited to teach a lighting workshop at the Henry van de Velde Higher Institute of Architectural Sciences in Antwerp, Belgium. Based on positive results of the first group of students, she convinced a lighting manufacturer to donate lights and a computer console to create a permanent light lab in the school for the use of faculty and students. Her success was noticed by the Mayor of Antwerp. “It led to a fantastic design opportunity for the students to design the relighting of the front of the Royal Museum of Art,” she related. “It’s a beautiful building but was lit poorly with a couple of floodlights.” With husband Chris Popowich, they guided the students who had never designed with light on this scale through the process. The students made a presentation to the city that included historical research about the museum and its importance to the surrounding neighbourhood as well as researching design ideas for museum lighting.

“Zumtobel partnered with us in supplying lighting equipment and expertise for the installation of full-scale lighting mock-ups on the façade. The city accepted the students’ design over other professionals and the project was realised that summer,” Limauro reported.

She continued her association with the Institute for four years. Throughout her career, she has communicated to her students that lighting is fun and with hands-on participation they will not only learn better but will remember it long after the workshop is over.

“I encourage theatre lighting students to think about lighting architecture as a viable career option, that they can easily segue into a career in architectural lighting because of their expertise in light. Every year there are always two to three students interested in architectural lighting design. They’ve gone on to work at Focus Lighting and Fisher Marantz Stone in New York, Lightswitch in San Francisco, Visual Terrain in Los Angeles, Speirs + Major in the UK, to name a few. Of the students I taught in Antwerp, there were always one or two each year who applied for graduate lighting design programs.

“For the student architects, the workshops introduce an understanding of what light can do and how it impacts visual perception and mood,” Limauro continued. “I emphasise how important it is for them to think about light at the beginning of the design process, and hopefully hire a professional lighting designer to achieve their vision for a space. Over the years, there have been one or two architecture students who become excited about light and want to pursue a graduate degree.”

For the second visit to UT Austin in November, Limauro was able to add a full-scale lighting mock-up. Students experimented with different types of LED sources on the Student Union building. They were able to compare white LEDs with colour-changing LEDs and explored different approaches to lighting the building. “This is something I would like to expand upon with other schools moving forward,” she pointed out.

“The projects I assign to students are aimed at creating big conceptual ideas that are then explored through lighting mock-ups. The emphasis isn’t on a finished product </p> <p class="p1">since we are limited by resources. Instead, I want them to evaluate what they see, what works, and what doesn’t work and why.”

Faculty members at universities where Limauro’s workshops have been staged have told her that the workshops have had a great impact in forever changing how the students think about light. “The opportunity for our architecture students to think broadly about their professional role by engaging with an internationally known lighting designer with such interdisciplinary experience was truly eye-opening for many of them,” said Susan Ambrose, Senior Vice Provost for Undergraduate & Experiential Learning, Professor of Education at Northeastern University.

“I am very hopeful that my model of teaching can be sustained,” Limauro added. “Thanks to The Nuckolls Fund grant, I can be an advocate for developing lighting education resources and sharing responses from school to school.”

www.cclightingdesign.com


Flos acquires Ares

(Italy) - Flos joined by Ares’ specific know-how to compete in outdoor lighting sector on global markets.

This follows on from Italian private equity firm Investindustrial buying a majority stake in Flos in September 2014. The deal, which a source close to the company said, valued the Italian lighting business at around 400 million euros. Ambrogio Strano, the founder of Ares, will continue as the company’s CEO and will become a minority shareholder of Flos, with a place on the Board of Directors.

Established in 1994 in Bernareggio (in the province of Monza and Brianza, Italy), Ares has been committed to reflecting the evolution of the outdoor lighting sector, offering lighting products manufactured with materials including aluminium, stainless steel and glass. It recognised the potential of LED light sources, with a view to offering fixtures featuring high efficiency, reduced energy consumption and a focus on environmental protection.

Today the Ares production facility covers an area of over 12,000 sq metres, including the research and development department, testing laboratories and a painting and coating system based on advanced technology. In 2010, the Aresled division was created, comprising an automatic assembly line for circuit boards and a production department for wiring and assembly.

The integration of Ares into Flos will be represented during the Salone del Mobile in Milan by an installation at Flos’ Euroluce stand, created by Israeli designer and artist Ron Gilad.

Flos CEO Piero Gandini said: “Our encounter with Ares comes in a period of strategic growth for the company and has opened up new prospects for strengthening our competitive potential in an important area like the Outdoor lighting. With Ambrogio Strano and his staff, we share not only advanced research and innovation processes, but also the concept of integration between lighting units, architecture and spaces. The Outdoor division is now the Group’s fourth production unit, alongside the Design sector in Brescia (Italy), the Architectural sector in Valencia (Spain) and our custom products sector, Light Contract."

Ares CEO Ambrogio Strano commented: “After bringing up a daughter like Ares, who has given me so many satisfactions and positive emotions, it is an immense honour and pleasure to accompany her up the aisle in such a special marriage, which sets both myself and all my staff new prospects and professional challenges.”

www.flos.com

www.aresill.net


ConTech Lighting appointed Megaman North American distributor

(USA) - Megaman partners with ConTech Lighting as exclusive distributor throughout North America.

ConTech Lighting has a strong and well established distribution network and is well recognised by designers for providing reliable, high performance products and market expertise.

As Megaman’s official distribution partner, ConTech Lighting will be responsible for increasing sales for the full range of Megaman energy efficient LED technology throughout the USA and Canada.

Fred Bass, Managing Director of Neonlite International, the brand owner of MEGAMAN, commented: “We’re delighted to be expanding in America. ConTech Lighting is seen as an ideal partner for us, because our technology is developed with designers in mind. With a strong heritage in applications such as grocery, fashion, hospitality, interior design, jewellery and car showrooms, our partnership with ConTech Lighting will be key in developing the business in these exciting sectors still further.”

John Ranshaw, President and CEO of ConTech Lighting added: “There is a tremendous opportunity for growth of a high performance LED lamp family with our unique customer-centric distribution model in North America.

"Our customer base of designers and specifiers is looking for LED lamps that offer peace of mind that the technology they specify is going to look good, be simple to install and is reliable. They also want a guarantee that the end user will receive the benefits they expect in terms of aesthetics, efficiency, sustainability and colour rendition, Megaman technology delivers in all these areas.”

www.megamanlighting.com 

www.contechlighting.com


Sam Neuman launches pool lighting project

(UK) - Sam Neuman and Mark Saxton launch pool lighting range, Lighthouse.

Start-up, Lightwater Design, has created the new Lighthouse range of underwater lighting with rectangular form and a mirrored finish, along with the latest LED technology and other features.

Lightwater Design was established by pool designer Mark Saxton and professional lighting designer Sam Neuman. By combining their range of skills and experience they have approached the design of pool lighting products from a unique angle.

Neuman, Founder and Partner at Lightwater Design said: “We are incredibly proud and excited to be in a position to bring this revolutionary concept to market. Manufactured in the UK to exacting standards, our pool lights are the result of extensive research and development, innovative design and rigorous testing. With the Lighthouse range we believe that pool designers and owners finally have a real alternative for underwater illumination.”

The rectangular shape of the Lighthouse range and clever casing design, make it easy to install. Saxton commented: “We realised early on that the installation and maintenance was of equal importance to the luxury look and feel of the product. As a result, we believe that we now have the most contractor-friendly lighting solution on the market.”

Lightwater Design have new products in the testing phase due for launch in 2015 and others on the drawing board.

www.lightwaterdesign.com


Electrolight opens London studio

(UK) - Founding Director Paul Beale joined by Christopher Knowlton to run London office.

The studio, located in Shoreditch, London, is the third Electrolight office and the first one outside of Australia. Beale said: "It's great to be back in London and very exciting to be opening the first international office of Electrolight. I hope to build upon the success of the Australian practice and to become an active participant in the UK design scene."

Donn Salisbury who heads up the Sydney studio has taken on a national role and now leads the Australian practice as a whole. Jess Perry and Elisha Howard (both based in Melbourne) have been appointed directors. Beale remains involved with the Australian practice the same as Perry and Howard have involvement in the London studio.

The London office are currently working on a retail centre in Lahore with International architects AHR. As well as some projects in Kings Cross and the international roll-out of a high-end fashion retailer.

Beale said: "We just want to do interesting things and collaborate with nice people. Projects may be big or small but must be interesting - we want to make a difference through the work we do."

www.electrolight.com.au

 


Derek Barnwell extends reach of Available Light

(USA) - Senior Associate, Derek Barnwell opens Available Light Raleigh.

Available Light Senior Associate, Derek Barnwell, has returned to his southern roots and opened up Available Light Raleigh in the process.

Creative Director Steven Rosen reported: "We've done work in Raleigh before including the RDU Triangle Icon Sculpture and the venerable North Carolina Museum of Natural Science, but with Barnwell working locally we are extremely excited to be bringing our distinctive lighting design style to North Carolina."

With a fast growing economy, the Mid-Atlantic boasts multiple cities on Forbes' Best Places lists (fifteen in the Top 100 Best Places for Business). And with over 200 AIA Architects in the Research-Triangle, 36 museums in the anchor cities, over 1,000 individual interior designers, and a number of architects, museums and exhibition companies below the Mason-Dixon line, Available Light will be better able to serve its Southern clients.

"After nine fantastic years at Available Light and twelve in New England I am really looking forward to sharing all the beauty and charm of my home with my family. We are excited to deliver high performance lighting design with unbeatable service to the Raleigh market," said Barnwell.

www.availablelight.com

 


Martech UK appoints new Director of OEM Sales

(UK) - Graham Lewis joins Martech UK as Director of OEM Sales to expand market share.

With experience gained over 25 years, Lewis started his career in Lighting Design working for OSRAM as part of the Trade Sales Team. He developed knowledge in lighting and across a range of applications. He subsequently became Head of Business Units - UK & Ireland, for a number of divisions at OSRAM including OEM, Speciality Lighting, Projects and Solutions.  Following his career at OSRAM, Lewis worked as a consultant to the lighting industry for blue chip companies such as Mackwell, before joining Martech UK.

Lewis' background and knowledge of lighting and LED technologies, along with his track record in leadership, made him well placed to head Martech’s OEM Sales Team.  

Lewis commented: “I am looking forward to the challenge ahead and to working with everyone at Martech. I believe that the key to Martech’s future is to continue to react to its customers’ needs by evolving the range, providing innovative and high quality products whilst offering flexibility through its Custom Product and Product Variation services.”

Craig Marney, Managing Director at Martech UK, said: “I am delighted to welcome Lewis as Director of OEM Sales and his appointment will strengthen the senior management team as we continue to expand our market share and establish Martech as the OEM lighting partner of choice in the UK, Ireland and beyond."

www.martech-uk.com


Light Touch PLD Dubai celebrates five years and opens London office

(UK) - Howard Lee-Smith to head-up London consultancy for Light Touch PLD.

Managing his own practice for over ten years, specialising in lighting design solutions for private clients, and having worked with some of the most well known architectural lighting design studios prior, Lee-Smith brings to Light Touch PLD fifteen years of experience.

Paul Miles of Light Touch PLD said "Our success as a company is purely down to the level of enthusiasm and commitment that we deliver to our projects, and we are so pleased that our clients have recognised this to enable us to reach our five year milestone in such good shape. We see the arrival of the London practice as an opportunity to further improve our level of service, and we look forward to seeing where we are in five years from now."

Howard Lee-Smith said "It's really exciting to set out on this new journey with Stephen Gough (PLD Singapore) and Paul Miles (Light Touch PLD Dubai). The UK continues to be a strategic hub for design and, as one of the top architectural lighting design studios of choice within the Gulf region, Light Touch PLD are of the calibre to have significant presence here in London as well".

www.lighttouchpld.com


A New Home in New York City

(USA) - Luceplan and Modular Lighting Instruments launch New York showroom.

Modular Lighting Instruments, Belgian manufacturer of architectural lighting systems and  Luceplan, Milan design lighting company, have launched a new co-branded showroom in New York City’s Soho neighbourhood.

Patrizia Vicenzi, General Manager, Luceplan; Bart Maeyens, General Manager, Modular Lighting Instruments; and Giuseppe Butti, CEO, Luceplan USA, celebrated the showroom’s official launch at a cocktail event on March 11th at 14 Wooster Street – inspired by the Italian and Belgian homelands of these companies.

Vicenzi said: “Linking a major Italian design brand to an architectural and technical lighting innovator was a logical and strategic pairing for both companies. This showroom serves as a source for engagement where architects and interior decorators, design professionals, builders and consumers can view and experience the products and understand their capabilities in person.”

Modular L.I.’s three-year plan is to become a must-buy fixture for American architects and their projects, and eventually become one of the leading brands in architectural lighting in the US. The new showroom currently carries the best-selling collections and popular brands include: the Smart series, Mini-Ritm, Spock and Stove.

The Project

Designed by architect Amedeo G. Cavalchini, the space exemplifies synergy between decorative and architectural lighting fixtures and offers architects and designers a one-stop shop for projects.

Cavalchini’s design was initially inspired by the actual products that would be showcased there – looking at the technical, commercial, economical and aesthetic components.

Set on two floors, Cavalchini divided the showroom’s main level into 22 light boxes each infused with a special still life, using new materials such as the de Castelli etched aluminium walls and pine wood slats. The lower level mixes old and new, integrating the original redbrick columns with modern lighting elements, meeting space and informal seating areas featuring furniture from Buzzispace.

www.studiocavalchini.com

www.supermodular.com 

www.luceplan.com

 


mondo*arc india launched to critical acclaim

(India) - Launch event in Mumbai attracts almost 400 designers and architects ready for a high quality lighting design magazine for the India market.

Dressed to impress, the Jamshed Bhabha Theatre at the NCPA (National Center for Performing Arts), Mumbai stood with pristine glory as nearly 400 guests walked through its doors for the launch for the first magazine in the country dedicated to designers with lightmondo*arc presented the inaugural issue of their Indian edition with much elan and gusto.

mondo*arc india, a collaboration between mondo*arc and Indian company STIR, brings the quality of the international magazine with greater Indian context pertaining to industry professionals, brands prevalent in the Indian market, research and development initiatives as well as the local and international lighting design fraternity. Ensuring that lighting is seen as a lifestyle product, which touches the emotional cords of any interior and architectural space, the publication is a platform for discussion and dissemination of ideas pertaining to light.

The Indian avatar of the publication was extremely well received by the invitees, including eminent personalities from the architecture and design fraternity, artists, art collectors, fashion and allied design professionals, developers and hoteliers, top industrialists, corporate executives, as well as the media.

The guests were left in awe as they entered the auditorium to find a large-scale cube constructed out of suspending fabric panels adorning the stage. Reflecting in the mirrored backdrop, an interplay of myriad colour light and projections rendered the space in infinity. Balancing this was an incredible maze of threadwork woven around cuboidal frames at the back of the auditorium. Dynamic colour changing lights penetrated through these towers of thread to accentuate the star-studded ceiling of the theatre.

Walking out of the auditorium, the guests were greeted by a larger than life sculpture titled NAAG, brought to life by dynamic projection mapping creating patterns and movement on its undulating surfaces. Sitara Yab, the interactive light art installation pulled people into its tunnel to experience light through personal movement.

The enthusiasm of the crowd was evident in their desire to be clicked with the newly unveiled magazine. With mondo*arc and STIR peppered in the backdrop, people lined up to catch the photographer's eye.

Highlights of the event:

  • Opening note by Mrinalini Ghadiok (editor, mondo*arc india) introducing mondo*arc india.
  • Talk by Paul James (editor, mondo*arc/darc) about the journey of mondo*arc and darc magazines over the past 15 years.
  • Introduction to STIR by Andre Tammes (curator and visual planner, Australia)
  • Talk by Chiara Carucci (Lead Coordinator, L-RO, Italy) about 2015, the International Year of Light.
  • Presentation by Charles Stone (President, Fisher Marantz Stone, USA) about his lighting design scheme at the World Trade Centre Memorial in New York.
  • Panel discussion on the importance of lighting and lighting design in India, moderated by Andre Tammes. Panelists included international experts Charles Stone, Chiara Carucci, Babu Shankar (Principal, ILD, USA), Paul James; and Indian architects Kamal Malik and Abha Narain Lambah.
  • Talk by Alexandra Mathews (Executive Vice President, Lucifer lighting) about connecting people and the pertinent position of lighting in today's world.
  • Talk by Amit Gupta (publisher, mondo*arc india) aboutmondo*arc india, bringing the world of lighting design together to mark this new initiative.
  • Set design and scenography by Sumant Jayakrishnan.
  • Light art presentation and electronic music by BLOT, accompanied with a Bharatnatyam performance by eminent dancer, Jayalakshmi Eshwar.
  • NAAG, a large scale sculptural installation with video projection mapping by artists Vishal K Dar in collaboration with Gabriel Dunne.
  • Sitara Yab, an interactive light art presentation by Quicksand.
  • Media interaction and interviews.
  • Social-professional networking over cocktails and dinner.
mondo*arc india is a bi-monthly publication. The next edition will be the May/June issue.

To request a copy of mondo*arc india please email info@stir.lighting


Philips provides update on Lighting business plans

(Netherlands) - Shareholders circular recommends proposed separation of Lighting business from Royal Philips to fund HealthTech strategy through stock market launch.

Philips has published the shareholders circular providing a further specification and explanation of the proposal to approve the separation of the Lighting business from Royal Philips through an Initial Public Offering (IPO).

In a letter to shareholders Jeroen van der Veer, Chairman of the Supervisory Board  and Frans van Houten, President and Chief Executive Officer stated: “As part of the next decisive phase of our multi-yearAccelerate! transformation program, we announced our plan to capitalize on fundamental market changes and new growth opportunities by separating Philips into two market-leading independent companies focused on the vast opportunities in health technology (HealthTech) and lighting solutions, respectively. We believe that it is the right time to pursue this decision.

“Our goal is to become the global leader in HealthTech and shape the future of the industry, which we plan to achieve by building on the strenghts of our Healthcare and Consumer Lifestyle businesses. At the same time, we will establish a separate Lighting Solutions company that will be better able to expand its global leadership position and capture adjacent market opportunities. Both companies will be well-positioned to drive profitable growth, ultimately generating more value for our customers, employees and shareholders.

We intend to create the Lighting Solutions company by separating the Lighting business from Royal Philips. The purpose of this Shareholders Circular is to provide shareholders with more information on the proposed separation and to explain why we consider the separation to be in the best interests of Royal Philips and its shareholders.”

The first section of the circular, ‘The next strategic step: two independent companies’, explains that “... by establishing a stand-alone Lighting Solutions company, the Lighting business and management team will be better positioned to capture growth opportunities, be closer to customers, adapt more quickly to evolving customer needs, and enable decisive investments in the future of lighting.”

In the second section, ‘Approach to the separation’, it states that the most likely course of action is an IPO of the Lighting Solutions company in the first half of 2016. Its LED components business, Lumileds, will not be part of the IPO and instead will be sold together with its Automative Lighting business.

It goes on to say, “In light of the size of the Lighting business, Royal Philips will probably initially offer only a minority interest in the IPO. This initial divestment is expected to be followed by one or more secondary offerings, or by one or more other transactions, with the aim of full divestment of the Lighting Solutions company over time.

“At the same time, we will continue to carefully review alternatives (including, but not limited to, private sale) in light of all relevant circumstances, such as general market conditions and developments in the Lighting business as well as in the lighting industry.”

www.philips.com


Soraa commissions Ann Reo to guide LED portfolio

(USA) - Soraa appoints Ann Reo as Senior Vice President of product development.

The first decade of Reo’s career was split between architectural firms, lighting companies and design consultancies. In 2001, she developed a business plan, raised venture capital investment and launched her own LED-based luminaire company IO Lighting. Serving as President and CEO, she grew the company until Eaton’s Cooper Lighting acquired it in 2007.

Under Reo's leadership, IO’s products won several design awards, including the Best New Product of the Year at Lightfair International 2004. At Cooper, Reo stayed on board as Vice President of Global SSL Solutions and General Manager of IO Lighting.

Jeff Parker, CEO of Soraa said: “Ann’s background in lighting design and expertise in building LED products from the ground up gives Soraa an edge in pioneering solutions that designers and customers want and the market needs.”

Reo’s background as a trained architect and lighting designer blends with Soraa’s positioning in some of the most demanding architectural environments including museums, retail, hospitality and healthcare.

“LED technology has fascinated me since 1999 and I believe Soraa’s GaN on GaN LED technology is the first true milestone since the invention of the LED,” said Reo. “I am beyond thrilled to be joining such an innovative company with a very talented team and I look forward to developing LED products that continue to inspire outstanding lighting designs.”

Reo will lead Soraa’s new product development efforts in light engine design for OEM integration as well as custom solutions for specifiers, OEMS and end-users.

www.soraa.com